AI, targeting, ad campaigns, Meta platforms, retargeting, Catalog Sales, Google Ads, ROI, video carousel ads, Facebook, Instagram, Meta Pixel, Conversion API, WordPress, e-commerce advertising, Commerce Manager, Google Merchant Center, ad copywriting, conversions, click-through rates, audience engagement, machine learning, deep learning, generative AI, AWS services, Rekognition, Forecast, Comprehend, Bedrock, prompt engineering, ChatGPT, capstone project, artificial intelligence, ML, DL, AI ecosystem, hands-on demos, real-world use cases, ethical considerations, best practices.
What you’ll learn
- Master AI-powered targeting to create precise ad campaigns on Meta platforms, enhancing ad relevance and audience engagement.
- Deploy effective retargeting strategies using Catalog Sales to convert website interactions into sales, 365 days a year.
- Optimize Google Ads campaigns for maximum ROI by understanding and applying detailed AI-Powered campaigns and conversion strategies.
- Leverage Video Carousel Ads on Facebook and Instagram to showcase multiple products or tell your brand story in an engaging format.
- Utilize Meta Pixel and Conversion API on WordPress to track conversions and refine ad strategies for better performance.
- Implement Conversion Ads to encourage specific actions on your website, from sales to sign-ups, using Meta’s advertising tools.
- Gain proficiency in using Meta’s Commerce Manager and Google Merchant Center for seamless e-commerce advertising and sales.
- Craft compelling ad copies that drive click-throughs and conversions by evoking strong emotions and curiosity.
This course includes:
- 4.5 hours on-demand video
- 2 articles
- 1 downloadable resource
- Access on mobile and TV
- Full lifetime access
- Certificate of completion
Description
What’s Covered in this Course?
The “AI Ecosystem for Absolute Beginners” course is designed to accommodate learners of all levels, from beginners to experienced professionals looking to explore the world of Artificial Intelligence. Acting as a foundational pillar, this course facilitates your journey into the AI ecosystem. Starting with the basics of AI, the course guides you through the lifecycle of AI applications and essential concepts. It also covers the basics of Machine Learning, Deep Learning, and Generative AI, supported by practical hands-on demos using AWS services such as Rekognition, Forecast, Comprehend, and Bedrock. Additionally, it also explores prompt engineering, featuring a comprehensive hands-on demonstration with ChatGPT, concluding with a capstone project focused on Generative AI.
Whether you’re new to AI or aiming to deepen your understanding, this course is tailored to meet your needs.
What is Artificial Intelligence (AI)?
Artificial Intelligence (AI) is a revolutionary technology that enables machines to mimic human-like behavior. In today’s world, AI powers virtual assistants, autonomous vehicles, and personalised recommendations, transforming industries from healthcare to finance. By analysing large datasets and identifying patterns, AI algorithms continuously improve their performance, driving innovation and reshaping the way we work and live.
Course Structure:
- Lectures
- Demos
- Quizzes
- Assignments
Course Contents:
- Introduction to AI Ecosystem
- Getting Started with Artificial Intelligence (AI)
- AI Evolution, Business Benefits, Real World Use Cases
- Amazon Rekognition Service with Hands-on Demo for Label Detection, Facial Analysis and Capstone Project
- Understanding Machine Learning (ML) and Real World Use Cases
- Data Preprocessing Techniques, Model Evaluation and Validation
- Amazon Forecast Service with Hands-on Demo for Time Series Forecasting
- Getting Started with Deep Learning (DL) and Artificial Neural Networks (ANN)
- Amazon Comprehend Service with Hands-on Demo for Sentiment Analysis
- Getting started with GenAI
- Core GenAI Algorithms and Workflow
- GenAI Application Fields, Future Trends and ToolSet
- Amazon Bedrock Service with Hands-on Demo for Text Generation, Image Generation and Chatbot)
- Understanding Prompt Engineering
- Prompt Engineering using ChatGPT
- Potential Risks of AI
- AI Ethical Considerations
- Best Practices of AI
- End to End Capstone Project for AI Ecosystem
All sections in this course are demonstrated Live, to guide and direct to create your own local environment, perform all exercises and learn by doing!!!
Who this course is for:
- AI & ML Engineers
- Data Scientists/Data Engineers
- Anyone who wants to get started with AI Ecosystem (AI, ML, DL and Generative AI) Journey
- Business Professionals and Leaders, Entrepreneurs, CXOs, Business Managers
- Aspiring AI/Generative AI Enthusiasts
How to Get this course FREE?
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FAQ
What specific skills will I gain from this course?
You will master AI-powered targeting for precise ad campaigns on Meta platforms, learn effective retargeting strategies using Catalog Sales, optimize Google Ads campaigns for maximum ROI with detailed AI-powered campaigns, leverage Video Carousel Ads for engaging storytelling, utilize Meta Pixel and Conversion API for tracking conversions, implement Conversion Ads, gain proficiency in e-commerce advertising with Meta’s Commerce Manager and Google Merchant Center, and craft compelling ad copies.
How will mastering AI-powered targeting benefit my ad campaigns on Meta platforms?
Mastering AI-powered targeting will allow you to create more precise ad campaigns, enhancing relevance and engagement with your target audience on Meta platforms. This means your ads are more likely to reach the right people at the right time, leading to improved performance and better results for your campaigns.
Can you explain how Catalog Sales and retargeting strategies work together to increase sales?
Catalog Sales and retargeting strategies work together by converting website interactions into sales. Catalog Sales allow you to showcase products to potential customers who have shown interest in them, while retargeting strategies ensure that these customers are reminded of the products they viewed, increasing the likelihood of conversion and driving sales.
What are some key insights I’ll learn about optimizing Google Ads campaigns with AI-powered strategies?
You will learn how to optimize Google Ads campaigns for maximum ROI by understanding and applying detailed AI-powered campaigns and conversion strategies. This includes leveraging AI to target the right audience, optimize bidding strategies, and refine ad creatives for better performance.
How do Video Carousel Ads on Facebook and Instagram contribute to enhancing brand storytelling and engagement?
Video Carousel Ads allow you to showcase multiple products or tell your brand story in an engaging format on Facebook and Instagram. By combining video content with a carousel format, you can capture the attention of your audience, tell a compelling story, and drive engagement with your brand.
Can you clarify the role of Meta Pixel and Conversion API in refining ad strategies on WordPress?
Meta Pixel and Conversion API play a crucial role in tracking conversions and refining ad strategies on WordPress. They allow you to track user actions on your website, such as purchases or sign-ups, and use this data to optimize your ad campaigns for better performance and targeting.
How do Conversion Ads differ from other ad types, and how effective are they for driving specific actions on websites?
onversion Ads are designed to encourage specific actions on your website, such as sales or sign-ups, using Meta’s advertising tools. Unlike other ad types, Conversion Ads are optimized for driving conversions and are highly effective at encouraging users to take action on your website.
What advantages does Commerce Manager offer for e-commerce advertising on Meta platforms?
Commerce Manager provides a seamless solution for e-commerce advertising on Meta platforms. It allows you to manage your product catalog, create and track ad campaigns, and measure performance—all within a single platform. This streamlines the advertising process and helps you reach more customers effectively.
How will this course help me improve my ad copywriting skills to drive better click-through rates and conversions?
This course will teach you how to craft compelling ad copies that drive click-throughs and conversions by evoking strong emotions and curiosity. You will learn proven techniques for writing persuasive copy that resonates with your target audience and motivates them to take action.
What are the prerequisites for enrolling in this course, and who is the target audience?
This course is designed to accommodate learners of all levels, from beginners to experienced professionals. It is suitable for AI & ML Engineers, Data Scientists/Data Engineers, business professionals, leaders, entrepreneurs, CXOs, and anyone interested in getting started with AI, ML, DL, and Generative AI. There are no specific prerequisites for enrolling in this course, making it accessible to a wide range of learners.
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