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What you’ll learn

  • Introduction to Strategy and Product Development
  • Introduction to Human-Centric Innovation
  • Understanding Actionable insignts
  • Human-centered design thinking
  • Data collection techniques for strategic insights
  • Qualitative research methods in product development
  • Quantitative research approaches for strategy formulation

This course includes:

  • 1 hour on-demand video
  • 10 articles
  • 1 downloadable resource
  • Access on mobile and TV
  • Full lifetime access
  • Certificate of completion

Description

Welcome to Course: Professional Diploma in Research Methodologies in Strategy and Product Development by MTF Institute

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Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 208 countries and has been chosen by more than 400 000 students.

Course Author:

Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.

In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.

In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.

Alex Amoroso’s extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.

With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.

Course goals:

Equip with knowledge and skills for effective decision making

Emphasise human-centric innovation and actionable insights

Multidisciplinary approach for innovation and product development

What are Research Methodologies in Strategy and Product Development?

Research methodologies in strategy and product development are the structured approaches and tools used to gather, analyze, and interpret information supporting strategic plans and product creation. They ensure that decisions are rooted in evidence and customer needs, rather than assumptions.

Main Focuses of Research Methodologies in Strategy and Product Development

Market Research: Understanding the size, trends, competitors, and opportunities within a specific market or industry.

Customer Research: Investigating the needs, pain points, behaviors, and preferences of your target audience.

Competitor Analysis: Evaluating the strengths, weaknesses, strategies, and market share of competitors.

Trend Analysis: Identifying emerging patterns, technologies, or customer preferences that could shape the future.

Internal Analysis: Examining a company’s strengths, weaknesses, capabilities, and resources to inform strategy.

Product Concept Testing: Gathering feedback on proposed product ideas early in the development process.

Usability Testing: Assessing how easy and intuitive a product is for users.

Why is Learning Research Methodologies Important for Companies?

Reduced Risk: Data-driven decisions significantly minimize the chance of costly mistakes.

Customer-Centricity: Aligns strategies and product features directly with validated customer needs, improving satisfaction.

Competitive Advantage: Uncovers market gaps, competitor vulnerabilities, and potential areas for differentiation.

Innovation: Fosters a culture of experimentation, validating ideas prior to significant investment.

Increased ROI: Improved decision-making leads to higher returns on product development and strategic initiatives.

How Can Research Methodologies Support Career Building?

Demand: Companies are actively seeking professionals skilled in market, customer, and competitive analysis.

Versatility: These skills translate across industries and roles within organizations.

Strategic Thinking: You’ll develop the ability to see the ‘big picture’ and make informed recommendations.

Data-Driven Approach: Your ideas will be backed by credible evidence, increasing your influence and credibility.

Leadership Potential: Those who can understand market trends and customer needs often become highly sought-after for management and executive positions.

Who this course is for:

  • No special requirements. A course for anyone who wants to build career in Strategy and Product Development
  • Course goals: Equip with knowledge and skills for effective decision making Emphasise human-centric innovation and actionable insights Multidisciplinary approach for innovation and product development
  • What are Research Methodologies in Strategy and Product Development? Research methodologies in strategy and product development are the structured approaches and tools used to gather, analyze, and interpret information supporting strategic plans and product creation. They ensure that decisions are rooted in evidence and customer needs, rather than assumptions.
  • Main Focuses of Research Methodologies in Strategy and Product Development Market Research: Understanding the size, trends, competitors, and opportunities within a specific market or industry. Customer Research: Investigating the needs, pain points, behaviors, and preferences of your target audience. Competitor Analysis: Evaluating the strengths, weaknesses, strategies, and market share of competitors. Trend Analysis: Identifying emerging patterns, technologies, or customer preferences that could shape the future. Internal Analysis: Examining a company’s strengths, weaknesses, capabilities, and resources to inform strategy. Product Concept Testing: Gathering feedback on proposed product ideas early in the development process. Usability Testing: Assessing how easy and intuitive a product is for users.
  • Why is Learning Research Methodologies Important for Companies? Reduced Risk: Data-driven decisions significantly minimize the chance of costly mistakes. Customer-Centricity: Aligns strategies and product features directly with validated customer needs, improving satisfaction. Competitive Advantage: Uncovers market gaps, competitor vulnerabilities, and potential areas for differentiation. Innovation: Fosters a culture of experimentation, validating ideas prior to significant investment. Increased ROI: Improved decision-making leads to higher returns on product development and strategic initiatives.
  • How Can Research Methodologies Support Career Building? Demand: Companies are actively seeking professionals skilled in market, customer, and competitive analysis. Versatility: These skills translate across industries and roles within organizations. Strategic Thinking: You’ll develop the ability to see the ‘big picture’ and make informed recommendations. Data-Driven Approach: Your ideas will be backed by credible evidence, increasing your influence and credibility. Leadership Potential: Those who can understand market trends and customer needs often become highly sought-after for management and executive positions.

How to Get this course FREE?

Get a 100% Discount On Udemy courses by clicking on the Apply Here Button. This Course coupon code is automatically added to the Apply Here Button.

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Pratik Nagda
Pratik Nagdahttp://careerboostzone.com
My name is Pratik Nagda and I am a resident of the small town of Nallasopara in Maharashtra. I come from a very poor family and I live with my mom. My father was dead when I was in 4th grade. Due to that financial issue, I was forced to go to a hostel from the 5th to the 10th. I know the basics of blogging and all because in my final year of school, after that, when I came home, I had a great fight with my mom because she wanted to take me science and I wanted to take science. Finally, I convinced my mom. I have done engineering at St. John College of Engineering and Management, which is in Palghar. I still love my college very much. Even today, I keep sharing the experiences of my college with my readers. Today I am the owner of the CareerBoostZone English blogging site and through my blog, I have prepared a better employment platform for Readers I feel happy that I tried to empower readers by helping in employment and the development of the country. And my efforts are continuing towards success.
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