What you’ll learn
- You will learn the basics of pricing and you will be able to make the decisions to put the Arabs correctly
- Correct pricing and its relationship to successful marketing
- Price relationship to cost
- The respiratory aspect of the price
- What is supply and demand and how is the market price determined?
- Competitor price analysis
- Types of discounts
- When do we raise the price and when do we lower it
This course includes:
- 3.5 hours on-demand video
- 2 practice tests
- 1 downloadable resource
- Access on mobile and TV
- Full lifetime access
- Certificate of completion
Description
Pricing is one of the most important marketing tasks and is the second component of the marketing mix: the product – price – location – promotion
The wrong price causes a loss of profits on the company, whether it is too high or less
Therefore, it is a highly sensitive decision that directly affects the profitability of the company
The course discusses several axes of pricing to provide the student with a comprehensive idea of the steps and principles of connecting to a correct price that achieves value and benefit to the customer, and makes profits for the company at the same time
The topics covered by the course are:
Pricing errors are expensive
How to avoid pricing errors?
What are the important pricing steps?
Pricing strategies: Are products such as Rolex watches and Lamborghini cars dependent on cost in setting their prices, or is the strategy something else?
How do we calculate the cost: the cost has several components, and they must all be taken into consideration, we will know the direct and indirect cost as well as the fixed and variable cost, and we will know the point of parity for the products.
Study competitors ’prices: It is an important step before determining the price, will it be with the average competitors’ prices, higher or less?How do we get to know the price tag in the market?
Price relationship to supply and demand: The market may completely control the price and enter from us .. When is that?
The psychological aspect of price: It is very influential in the decision to buy. What is the effect of having a number 9 on the price? What is the effect of the price writing size? How is the price more convincing?
Pricing by segment: Can one product, or the same service, be sold at several prices? And when is that true?
Pricing by geographical location: Is the site related to price?
Pricing for international trade: Incoterms are important for exporters and importers
Discounts and offers: What are the types of discounts? What is its impact on the success of pricing policies?
Adjusting prices by raising or lowering them: When do we raise the price and when do we reduce it?
Product mix pricing: the relationship of product prices to each other
Recent trends in pricing
Who this course is for:
- For marketing managers
- Managers and owners of companies
- For pricing officials
How to Get this course FREE?
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