Berger Paints, Territory Sales In-Charge, Dealer Management, Sales Growth, Market Penetration, Retail Audit
Join Berger Paints as a Territory Sales In-Charge. Drive market penetration, oversee sales activities, assist dealers in achieving targets, and implement strategic sales initiatives across multiple locations in India.
| Job Description | Details |
|---|---|
| Company Name | Berger Paints India Ltd. |
| Post Name | Territory Sales In-Charge |
| Employment Type | Full-Time |
| Job Location | Multiple locations across India |
| Salary Range | INR 4.5 – 6.5 Lakhs per annum |
| Job Posted On | July 03, 2024 |
| Experience Range | 0 – N.A. Years |
| Department | Sales |
About the Organization:
Berger Paints India Ltd. is the second-largest paint company in India and ranks among the top 5 in Asia and 14th globally. Headquartered in Kolkata, Berger Paints has 16 strategically located manufacturing units across India, 2 in Nepal, and 1 each in Poland and Russia. The company’s success is driven by a focus on consumer needs and innovation, creating products like Easy Clean, Weather Coat Anti Dust, and Silk Breathe Easy.
Role Overview:
As a Territory Sales In-Charge, you will be responsible for identifying and appointing dealers to enhance market penetration, overseeing sales activities to ensure growth, and supporting dealers in achieving their targets. You will also be tasked with implementing sales promotional programs, ensuring SKU availability, and conducting retail audits to assess market potential and competitor activity.
Key Responsibilities:
- Market Penetration: Identify and appoint dealers to expand market reach and increase market share.
- Sales Growth: Analyze sales plans and implement sales activities to achieve targeted growth in both volume and value.
- Dealer Support: Assist dealers in achieving sales targets and provide necessary training.
- Product Seeding: Ensure the introduction of new products in the right channels.
- SKU Availability: Ensure the availability of the full range of SKUs at key outlets.
- Sales Promotion: Conceptualize and implement promotional programs for brand building.
- Profitability: Ensure dealer profitability while aligning with the organization’s policies and interests.
- Territory Monitoring: Prepare monthly reports on territory performance, including competitor activities.
- Retail Audit: Conduct retail audits to assess market potential and competitors’ sales to adopt suitable strategies.
Qualifications & Experience:
- Education: Graduation (Any field).
- Experience: 0 – N.A. years (Freshers can apply).
- Skills: Strong analytical abilities, good communication, dealer management, and a keen understanding of sales strategies.
Benefits:
- Career Development: Opportunities for growth within the company.
- Training: Regular training programs for skill enhancement.
- Competitive Salary: INR 4.5 – 6.5 Lakhs per annum.
FAQ
1. What are the main responsibilities of the Territory Sales In-Charge role?
The role involves market penetration, sales growth, dealer support, product seeding, SKU availability, sales promotion, profitability, territory monitoring, and retail audits.
2. What qualifications are required for this position?
A graduation degree is required, and freshers are encouraged to apply.
3. Where is the job location?
The position is available in multiple locations across India.
4. What is the salary range for this role?
The expected CTC is INR 4.5 – 6.5 Lakhs per annum.
5. How can I apply for this position?
Apply through the Berger Paints career portal or contact their HR department directly.
6. What is the application deadline?
The posting does not specify a deadline. Please check with Berger Paints for further details.
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