What you’ll learn
- Introduction to human-centered innovation
- Understanding executable knowledge
- Design thinking centered on the human being
- Data collection techniques for strategic knowledge
- Qualitative research methods in product development
- Quantitative research approaches for strategy formulation
- Analysis of customer feedback for strategy refinement
- Prototyping and iterative testing in product development
- Collaborative decision making in innovation teams
- Translating search results into executable strategies
- Next steps
This course includes:
- 1 hour on demand video
- 1 article
- 2 downloadable resources
- Access on mobile and TV
- Full lifetime access
- Certificate of completion
Description
Welcome to Course: Professional Diploma in Research Methodologies in Strategy and Product Development by MTF Institute
Course taught by MTF Institute of Management, Technology and Finance
MTF is a global education and research institute based in Lisbon, Portugal, focused on hybrid business and professional training (face-to-face and online) in the areas of: Business and Administration, Science and Technology, Banking and Finance.
The MTF R&D center focuses on research activities in the areas of: Artificial Intelligence, Machine Learning (“Machine Learning”), Data Science, Big Data, WEB3, Blockchain, Cryptocurrencies and Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, and Internet of Things.
MTF is an official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 208 countries and has been chosen by more than 420,000 students.
Author of the course:
Alex Amoroso is an experienced professional with a solid academic and business background, specializing in research methodologies, strategy formulation, and product development. PhD from the Faculty of Social and Political Sciences of Lisbon, Portugal, where she was Approved with Distinction and Praise for her exemplary research, Alex Amoroso brings with her a vast knowledge and experience.
In addition to her doctoral studies, Dr. Amoroso has been an Invited Professor, teaching courses to a wide range of students from undergraduate to professional and executive students. Currently, at EIMT in Zurich, Switzerland, he teaches doctoral students, offering advanced instruction in design and research methodologies. At the MTF Institute, Dr. Amoroso leads the academic area of Product Development.
In synergy between academic and business experience, Dr. Amoroso has achieved high results in her professional career, leading R&D activities, product development, strategic development, and market analysis in a wide range of companies. It has implemented best market practices in sectors ranging from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.
Alex Amoroso’s extensive scientific output includes numerous articles published in reputable journals, as well as oral and poster presentations at international conferences. The results of his research have been presented at renowned institutions such as the Faculty of Political and Social Sciences and the Stressed Out Conference at UCL, among others.
With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering students and professionals to use cutting-edge methodologies to achieve excellence in the global business world.
Course Objectives:
● Provide you with knowledge and skills for effective decision-making
● Emphasize human-centered innovation and executable knowledge
● Multidisciplinary approach to product innovation and development
What are Research Methodologies in Strategy and Product Development?
Research methodologies in strategy and product development are the structured approaches and tools used to collect, analyze and interpret information that supports strategic plans and product creation. They ensure that decisions are rooted in evidence and customer needs, not assumptions.
Main Focuses of Research Methodologies in Strategy and Product Development
● Market Study: Understand the size, trends, competition and opportunities within a specific market or industry.
● Customer Investigation: Investigate the needs, pain points, behaviors and preferences of your target audience.
● Competition Analysis: Evaluate the strengths, weaknesses, strategies and market share of competitors.
● Trend Analysis: Identify emerging patterns, technologies, or customer preferences that may shape the future.
● Internal Analysis: Analyze the strengths, weaknesses, capabilities, and capabilities of a company to inform strategy.
● Product Concept Testing: Gather feedback on proposed product ideas at an early stage of the development process.
● Usability Testing: Assess whether a product is easy and intuitive to use.
Who this course is for:
- No special requirements. A course for anyone who wants to build a career in Strategy and Product Development
- Course Objectives: ● Provide you with knowledge and skills for effective decision-making ● Emphasize human-centered innovation and executable knowledge ● Multidisciplinary approach to innovation and product development
- What are Research Methodologies in Strategy and Product Development? Research methodologies in strategy and product development are the structured approaches and tools used to collect, analyze and interpret information that supports strategic plans and product creation. They ensure that decisions are rooted in evidence and customer needs, not assumptions.
- Main Focus of Research Methodologies in Strategy and Product Development ● Market Study: Understand the size, trends, competition and opportunities within a specific market or industry. ● Customer Investigation: Investigate the needs, pain points, behaviors and preferences of your target audience. ● Competition Analysis: Assess the strengths, weaknesses, strategies and market share of competitors. ● Trend Analysis: Identify emerging patterns, technologies, or customer preferences that may shape the future. ● Internal Analysis: Analyze the strengths, weaknesses, capabilities, and capabilities of a company to inform strategy. ● Product Concept Testing: Gather feedback on proposed product ideas at an early stage of the development process.● Usability Testing: Assess whether a product is easy and intuitive to use.
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