Customer Marketing Manager at Acquia – Boston, MA

Customer Marketing Manager, Acquia, Boston, Marketing Programs, Customer Engagement, Revenue Expansion, Account Management, Event Management, Digital Advertising, Social Networking

Join Acquia as a Customer Marketing Manager in Boston, MA. Lead cross-sell and upsell initiatives in North America, driving demand in key customer segments through digital and in-person programs. Develop strategic customer marketing plans, coordinate customer communications, and grow targetable contacts. Thrive in a dynamic environment with competitive benefits. Apply now!

About Acquia:

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open-source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.

Headquartered in the U.S., Acquia has been named a top software company by The Software Report, rated a leader by the analyst community, and named a top place to work by the Boston Globe and the Boston Business Journal.

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Job Summary For Customer Marketing Manager at Acquia – Boston, MA:

Acquia is looking for a proactive Customer Marketing Manager to lead cross-sell and upsell initiatives in North America. You will focus on creating impactful customer engagement programs and building a strong community. You will work closely with account management, product marketing, performance marketing, and other partners to develop and implement innovative strategies that drive revenue expansion and foster long-term relationships with our customers.

Responsibilities For Customer Marketing Manager at Acquia – Boston, MA:

• Developing digital and in-person programs that drive demand in key customer segments and generate pipeline and bookings that support customer sales strategy.
• Designing strategic customer marketing plans outlining goals, tactics, and budget requirements across different marketing channels.
• Implementing customer engagement programs to cultivate strong relationships with our customers, such as regional events, advisory boards, etc.
• Coordinating customer communications, such as newsletters, email campaigns, and webinars, to ensure customers are well-informed about product updates, new features, and effective methods.
• Driving partnership with account management to facilitate detailed execution, lead follow-up, and delivery against important metrics.
• Growing the database of targetable contacts in the right job levels/functions across our customer base.
• Monitoring, measuring, and reporting on campaign results to ensure optimization and successful outcomes.

Requirements For Customer Marketing Manager at Acquia – Boston, MA:

• 8+ years of experience in customer marketing, marketing planning, field marketing, event management, and account-based marketing.
• Strong project management skills and the ability to think strategically.
• Past success leading integrated customer marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
• Experience building engaged communities through both online and offline channels.
• Excellent relationship management skills with the ability to establish rapport, influence, and deepen relationships with collaborators, especially with sales.
• Knowledge and understanding of marketing tools, processes, and execution of workflows to define, track, and report critical metrics.
• Strong written and oral communication skills.

Benefits For Customer Marketing Manager at Acquia – Boston, MA:

Acquia offers best-in-class benefits to its employees and their families, including competitive healthcare coverage, wellness programs, take it when you need it time off, parental leave, recognition programs, and more.

Acquia is an equal opportunity (EEO) employer. They hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.